Website
Pricing Page Redesign
Redesign of Jungle Scout’s pricing page to clarify plan value, improve mobile usability, and increase conversions for SMB and enterprise users.
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Client
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Project overview
Led the redesign of Jungle Scout’s pricing page to improve clarity, reduce decision friction, and better support both SMB and enterprise conversions. The updated experience aligns with the company’s maturing brand while making plan value and differences easier to understand—especially on mobile.
Problem
As Jungle Scout scaled, the pricing page no longer met user or business needs. Value was unclear, comparisons were difficult—particularly on mobile—and the design failed to support qualified enterprise leads or reflect the brand’s maturity.
Approach
Clarify plan value and differences to reduce churn
Improve mobile usability and plan comparison
Increase SMB conversions and ARR
Strengthen enterprise lead quality
Modernize visual design while staying on-brand
Solution
Behavior & Funnel Insights
Analytics showed most users arrived from high-intent internal pages (Estimator, Features)
Session replays revealed users jumped straight to the pricing table and misclicked non-interactive elements
These insights confirmed the need for clearer hierarchy, continuity, and affordances.
Conversion-Focused Structure
Reworked pricing table for clarity and mobile responsiveness
Balanced visibility between SMB and Enterprise plans
Improved CTA placement and flow to guide decision-making
Refined content to answer common questions upfront
Visual Refresh
Introduced tertiary brand colors for depth and hierarchy
Improved spacing and layout to reduce visual fatigue
Maintained brand consistency while elevating credibility
Result
Clearer value communication across plans
Reduced confusion and decision friction
Stronger support for both SMB sign-ups and enterprise leads
Positive internal reception following company-wide launch
